Exploring the emotional power of colour: Inside our new Co palette

Colour is more than a backdrop,  it’s a tool for connection, emotion, and expression. This year, Crown Paints has launched five new palettes under its Colour Insights, offering inspiration that goes beyond trends.

Developed by Crown’s colour experts and informed by perspectives from politics to sustainability, these palettes are rooted in both style and longevity. One of these palettes, Co, is  a collection that speaks directly to how we feel in our spaces.

The Co palette is designed with modern life in mind, where your home needs to flex between being a workspace, a sanctuary, a social hub and a creative outlet.

The palette mixes calming greens and versatile neutrals with surprising punches of warm red and yellow. The result is a collection that’s easy to work with, no matter your style or design expertise — and deeply expressive.

Here’s how each shade can transform a space:

• Woodland Wanderer: A grounded, earthy green that’s ideal for bringing the outdoors in. Try it on cabinetry or feature walls for a rich, natural feel.

• Evergreen Echo: A mid green that feels calm and timeless. Great for studies, living rooms, and anywhere you want to wind down.

• Yarn: A sunny, mustard yellow that adds instant cheer. Use as an accent or pair with greys and greens for a balanced palette.

• Linen Blend: A soft, warm neutral with just enough depth to stand on its own or support bolder shades.

• Crimson Fox: A bold, dynamic red with real personality. Ideal for cosy corners or statement walls.

• Candy Clay: A warm terracotta-pink that brings character and charm to any space – especially beautiful in soft lighting.

• Swan Feather: A soft, warm white that keeps spaces feeling open and airy. Lovely for ceilings, trim, or full walls.

• Soaring Dove: A pale, elegant taupe that’s effortlessly versatile. Perfect for minimalist schemes or layering with colour.

The beauty of the Co palette lies in its flexibility. Whether you’re updating a single room or reimagining your entire home, these shades allow for both bold expression and subtle coordination.  

“Co is all about balance,,” explains Jemma Saunders, Colour Specialist at Crown Paints. “Mix calming shades like Evergreen Echo and Soaring Dove with warm highlights like Yarn and Candy Clay to create a space that’s both relaxing and energising.”

• Living Rooms: Use Linen Blend and Soaring Dove as a base, then bring in Candy Clay or Yarn for focal points such as alcoves, furniture or trims.
  
  

• Bedrooms: Create a soothing sanctuary with Evergreen Echo or Woodland Wanderer, softened with Swan Feather and tactile textures.
  
  

• Kitchens & Dining Spaces: Combine Crimson Fox and Soaring Dove for a stylish contrast that feels both vibrant and grounded. Add Yarn in decor touches for an uplifting twist.
  
  

“Layering tones and playing with texture – think natural wood, soft fabrics, and warm lighting – helps bring it all together into a connected, comfortable space.” says Saunders.

Co reminds us that good design isn’t just visual, it’s emotional. The best interiors support how we live, feel and connect. Whether you lean into rich colours or keep things soft and subtle, this palette gives you the tools to build a space that reflects who you are. Which is what we think all great design should do. After all, at Crown, it’s not just paint–it’s personal.